But we are proud of what the team achieved and that we saw nearly 10,000 clients in two and a half years,” said Griffin. “We’re upset to have closed, of course we are. The duo couldn’t recover from the loss, resulting in the “difficult decision” to stop trading on Sunday, April 30, 2017. “There comes a point where, as a company, you have to say you can't continue.” "We thought we could weather it but our investor pulled out and we could not get back to growth,” said Dyke.
Trade fell the week after the referendum and then “plateaued” at a much lower level than ever before. "But our loyal core customers kept coming in and this is where we have the greatest sadness, that and not working with the team anymore." Because beauty is not an essential for our clients, instead of coming in every two weeks, it became once a month or every six weeks, or making it a special treat. "We were primed for expansion at the beginning of last year and had a private investor involved – then Brexit hit and knocked our growth out,” said Griffin. However, owners Stuart Dyke and Natasha Griffin said that after the June 2016 EU Referendum custom fell sharply, with inflation hitting customers in the pocket, while the price of the firm’s product and equipment purchases rose. The salon, which reported a 40% year-on-year growth and forecasted a £500,000 turnover, was primed for expansion this year, announcing it would be opening more salons in the South West and a training academy in Plymouth. Plymouth-based beauty salon Satori has blamed Brexit for negatively impacting trade and damaging consumer confidence as it closes down, resulting in 10 job losses. Plymouth beauty salon Satori has closed, blaming Brexit for damaging trade
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